Wastage and Efficiency Analysis
A detailed review of where budget is being spent versus where it is producing results.
Spend against key commercial metrics
Inefficient segments and budget allocation
Creative fatigue and low-return assets
Performance outliers and underperformers
The focus here is to quantify waste, not just identify it.
Ad Account Structure Review
An assessment of whether your account structure is supporting or limiting performance.
Campaign-level structure
Budget segmentation
Bidding and pacing
Audience targeting and layering
The focus is on structural alignment.
Channel and Spend Strategy
A review of how channels are prioritised and whether spend is aligned with commercial outcomes.
Channel mix and contribution
Budget allocation logic
Scaling constraints and headroom
Diminishing returns analysis
The focus is on whether your money is in the right places.
Funnel and Conversion Path
An end-to-end look at how traffic moves through your funnel and where the bottlenecks are.
Traffic quality and intent alignment
Landing page and offer effectiveness
Conversion rate benchmarking
Lead-to-sale pipeline analysis
Creative and Messaging Review
An assessment of whether your creative is supporting performance and audience fit.
Creative format and hook analysis
Message-to-audience alignment
Volume and freshness cadence
Competitor creative benchmarking
The focus is on relevance, not just aesthetics.
Tracking, Measurement, and Reporting
A review of how performance is measured and whether it is set up to inform decisions.
Tracking reliability
Attribution model review
Reporting vs decision-making alignment
Data consistency and quality
The focus is on whether your data supports good decisions.
AI Usage and Automation Opportunities
An evaluation of current AI use and where it could meaningfully improve efficiency.
Existing AI and automation review
Opportunity identification for real commercial impact
Risk and quality considerations
Implementation feasibility assessment
The focus is on leverage, not experimentation.
Strategy and Prioritisation
Bringing it all together into a clear action plan, not just findings.
What to fix or consolidate
What to test next
What to scale, cut, or restructure
Prioritised 30, 60, and 90-day roadmap
Deliverables
Written audit report with findings
Prioritised action roadmap
Presentation via walkthrough call
Clear, actionable next steps